Craig has been involved in the land conservation movement throughout the Americas since the early 1980’s. During a 20-year stint with Trust for Public Land (TPL), he co-founded 35 land trusts and guided TPL’s acquisition of hundreds of properties ensuring the protection of their natural heritage while improving community economic development. With an abiding interest in global conservation and sustainable development, Craig founded and directed National Audubon Society’s International Program. Over the years from his consulting business, Craig has advised on a range of conservation initiatives such as setting up an eco-tourism program on the Yucatan Peninsula, developing a plan to balance competing salmon habitat restoration with farmland conservation in western Washington, and, through his current ventures, forging the balance between natural heritage conservation and economic development across Canada, on Chiloe Island (Chile), Sulawesi (Indonesia) and the San Juan and Gulf Islands archipelago of the Salish Sea (British Columbia and Washington).